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Cookie Policy

This Cookie Policy was last updated on July 22nd, 2026 and applies to all users globally, regardless of location.

This cookie policy describes how Pensero Inc. (hereinafter: "Pensero") use cookies and related technologies on pensero.ai and our online product that link to this policy (collectively "Websites").

What is a cookie?

Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online product. Cookies are widely used to facilitate and help to make the interaction between users and websites, mobile apps and online products faster and easier, as well as to provide reporting information.

We use two types of cookies on our Websites: Cookies set by Pensero are called first party cookies and cookies set by parties other than Pensero are called third party cookies. You can find out more about each cookie by viewing our current cookie list below.

We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Websites or notifications and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether a notification has been opened and acted upon.

We may also receive reports based on the use of these technologies by our service/analytics providers such as Google Analytics.

Why does Pensero use cookies?

We use cookies for multiple reasons:

Essential cookies: are required for the technical operations of the Websites and to use its features
Performance and Functional cookies: are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable.
Analytics cookies: collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.
Advertising cookies: are used to make advertising messages more relevant to you. They perform functions like selecting advertisements that are based on your interests, preventing the same ad from continuously reappearing, and ensuring that ads are properly displayed for advertisers.

How to disable cookies

You can change your browser settings to control what cookies the browser stores. If you elect not to activate a cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas may be limited.

You may opt out of advertising partners' targeted advertising using the following links:

http://www.aboutads.info/choices/ and http://www.networkadvertising.org/choices/ if located in the United States
http://www.youronlinechoices.eu/ if located in the European Union.

To see information about opt-out choices for mobile devices, visit http://www.networkadvertising.org/mobile-choices.

In addition, third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

Cookies we use

Essential cookies

These cookies are necessary for the website to function and cannot be switched off. They don't require your consent.

AWSALB

Provider: Amazon Web Services (Pensero infrastructure)
Category: Essential
Purpose: Load balancer cookie that keeps your requests routed to the same server during a session.
Duration: 7 days

AWSALBCORS

Provider: Amazon Web Services (Pensero infrastructure)
Category: Essential
Purpose: Same purpose as AWSALB, used for cross-origin (CORS) requests.
Duration: 7 days

AWSALBAuthNonce

Provider: Amazon Web Services (posthog.pensero.ai)
Category: Essential
Purpose: Security nonce used during the authentication handshake.
Duration: Session

session

Provider: Framer
Category: Essential
Purpose: User session token.
Duration: 6 months

cookie_consent_dismiss

Provider: Framer
Category: Essential
Purpose: Determines whether you have dismissed the cookie consent box.
Duration: 1 year

Analytics cookies

These cookies help us understand how visitors use our website so we can improve it. They are only set with your consent.

_ga

Provider: Google Analytics
Category: Analytics
Purpose: Generates statistical data on how you use the website by assigning a unique client ID.
Duration: 2 years

ga[property_id]

Provider: Google Analytics
Category: Analytics
Purpose: Persists session state for our Google Analytics 4 property.
Duration: 2 years

_gid

Provider: Google Analytics
Category: Analytics
Purpose: Distinguishes visitors and stores usage information over a 24 hour period.
Duration: 24 hours

dc_gtm[property_id]

Provider: Google Tag Manager
Category: Analytics
Purpose: Manages the loading rate of the Google Analytics tag.
Duration: 1 minute

FPID

Provider: Google Analytics (via server-side Tag Manager)
Category: Analytics
Purpose: First-party analytics identifier set by our server-side tagging to measure visits.
Duration: Up to 2 years

FPLC

Provider: Server-side Tag Manager
Category: Analytics
Purpose: Cross-domain linker used together with FPID.
Duration: 20 days

_clck

Provider: Microsoft Clarity
Category: Analytics
Purpose: Stores a Clarity user ID to measure how visitors use the site through session recordings and heatmaps.
Duration: 1 year

_clsk

Provider: Microsoft Clarity
Category: Analytics
Purpose: Connects multiple page views by a visitor into a single session recording.
Duration: 1 day

CLID

Provider: Microsoft Clarity
Category: Analytics
Purpose: Identifies the first time you visited a page using Clarity.
Duration: 1 year

hubspotutk

Provider: HubSpot
Category: Analytics
Purpose: Tracks your identity and links it to a HubSpot contact; used by our forms.
Duration: 6 months

__hstc

Provider: HubSpot
Category: Analytics
Purpose: Main HubSpot analytics cookie, recording the domain, timestamps, and session number.
Duration: 6 months

__hssc

Provider: HubSpot
Category: Analytics
Purpose: Determines whether HubSpot should update the session counter.
Duration: 30 minutes

__hssrc

Provider: HubSpot
Category: Analytics
Purpose: Used to determine whether you have restarted your browser.
Duration: Session

ph_[project_id]_posthog

Provider: PostHog
Category: Analytics
Purpose: Main PostHog product analytics cookie, storing your anonymous ID and session state.
Duration: 1 year

ph_distinct_id

Provider: PostHog
Category: Analytics
Purpose: Stores your anonymous distinct ID.
Duration: 1 year

ph_session_id

Provider: PostHog
Category: Analytics
Purpose: Stores your current PostHog session ID.
Duration: Session

ph_source

Provider: PostHog
Category: Analytics
Purpose: Records the source or landing context of your visit.
Duration: Session

Advertising cookies

These cookies are used to deliver ads relevant to you and measure the performance of our advertising campaigns. They are only set with your consent.

_gcl_au

Provider: Google Ads
Category: Advertising
Purpose: Stores ad click information to attribute conversions to Google Ads campaigns.
Duration: 90 days

MUID

Provider: Microsoft (Bing)
Category: Advertising
Purpose: Identifies unique browsers for advertising and analytics across Microsoft sites.
Duration: Approx. 1 year

ANONCHK

Provider: Microsoft (Bing)
Category: Advertising
Purpose: Validates the MUID cookie and records ad click analytics.
Duration: Approx. 10 minutes

Provider: Microsoft (Bing)
Category: Advertising
Purpose: Synchronises the MUID cookie across Microsoft domains.
Duration: Session

_fbp

Provider: Meta (Facebook)
Category: Advertising
Purpose: Identifies browsers to deliver Meta advertising and measure conversions.
Duration: 90 days

Provider: Meta (Facebook)
Category: Advertising
Purpose: Used by Meta to deliver targeted advertising and measure ad performance.
Duration: 90 days

li_fat_id

Provider: LinkedIn
Category: Advertising
Purpose: LinkedIn conversion tracking and ad attribution identifier.
Duration: 30 days

li_gc

Provider: LinkedIn
Category: Advertising
Purpose: Stores your consent preference for LinkedIn's non-essential cookies.
Duration: 6 months

bcookie

Provider: LinkedIn
Category: Advertising
Purpose: Browser identifier used for LinkedIn platform features and advertising.
Duration: 1 year

bscookie

Provider: LinkedIn
Category: Advertising
Purpose: Secure browser identifier (secure version of bcookie).
Duration: 1 year

lidc

Provider: LinkedIn
Category: Advertising
Purpose: Facilitates data centre selection for LinkedIn.
Duration: 1 day

UserMatchHistory

Provider: LinkedIn
Category: Advertising
Purpose: Synchronises the LinkedIn Ads identifier.
Duration: 30 days

AnalyticsSyncHistory

Provider: LinkedIn
Category: Advertising
Purpose: Records when a synchronisation with LinkedIn's analytics cookie occurred.
Duration: 30 days

Updating This Policy

We encourage you to periodically review this page for the latest information on the policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.